Ah I guess my prediction of the demise of 4Square was slightly premature…based on a recent graphic from Silicon Alley Insider, 4Square is doing just fine thank you very much.
Granted 4Square is still very far behind when it comes to users – under 8million – compared to the likes of Twitter (190 million) or Facebook (over 500 million). However, the ability of 4Square to weather the “places” storm and actually grow at a rapid pace bodes well for the NYC based firm. They recently announced adding more Groupon type features – allowing for their merchants to offer more deals to users as well as promote and drive traffic through group coupons…like Groupon.
This could prove to be a very interesting space as Groupon and 4Square get ready to battle for the localized social media. I am sure that the likes of Google and Facebook will be watching this intently, could 4Square be an acquisition alternative to Groupon for Google? We shall see…for now just remember to check in for those deals!
I guess the demise of Foursquare and Gowalla at the hands of Facebook’s Places have yet to come to fruition. I realize my data set is small…probably statistically insignificant….but the activity via Places has appeared to have dropped off. After it was announced, there was a rush to “check in” via Places, the ability to do so via the Facebook app was a no brainer. For a while, I would see many places check ins on my Facebook updates…but recently that has dropped off to a trickle.
Clearly Places has missed out on one aspect – the ability to acquire simplistic, yet highly competitive and addictive pins, badges, mayorships, stamps…..Anyone who has a young child realizes how valuable stickers are to them, this has been replicated by location based social networks. Right now Places just allows you to tell your friends where you are…as do the other location based services. Until Facebook provides users cyber rewards for their efforts, Gowalla and Foursquare will continue to have their audiences and supporters.
Question remains – can this last for both pioneers in location based social media?