Google to add asset to move into location based apps?

Rumor this morning that Google will purchase Groupon. For a small fee of $2.5b…hey maybe they could sue SAP as well and recoup half that money!  Groupon allows users to find local deals, coupons and share with your social network. It also leans on mobility as it allows you to download coupons and use your mobile device as the de facto coupon, wonder if this move away from clipping coupons has impacted the scissor industry. It would be a powerful asset for Google and could be tied into assets already leveraged by Google, primarily their powerful Google maps. Or could this also push Google more into the location based application world of Place, Foursquare and Gowalla?

Clearly Facebook has lost a lot of momentum with Places, they seem to now know what to do with the supposed Foursquare killer, maybe Google has seen an opportunity to dive into the space. I could see Google turning around and also acquiring Foursquare or Gowalla and rolling it into a Groupon offering. When you check in via Foursquare, Google could then push coupons from Groupon…Foursquare already does this when there is a “deal” close to where you check in, but it could be that much more powerful with the Groupon offerings. Interesting rumor to say the least.

Another salvo in the Facebook v Google battle?

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Filed under Location Based Applications, Social media

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