I guess the demise of Foursquare and Gowalla at the hands of Facebook’s Places have yet to come to fruition. I realize my data set is small…probably statistically insignificant….but the activity via Places has appeared to have dropped off. After it was announced, there was a rush to “check in” via Places, the ability to do so via the Facebook app was a no brainer. For a while, I would see many places check ins on my Facebook updates…but recently that has dropped off to a trickle.
Clearly Places has missed out on one aspect – the ability to acquire simplistic, yet highly competitive and addictive pins, badges, mayorships, stamps…..Anyone who has a young child realizes how valuable stickers are to them, this has been replicated by location based social networks. Right now Places just allows you to tell your friends where you are…as do the other location based services. Until Facebook provides users cyber rewards for their efforts, Gowalla and Foursquare will continue to have their audiences and supporters.
Question remains – can this last for both pioneers in location based social media?