On the heels of the new Google social bonus structure, it appears that Latitude (Google’s answer to Foursquare and Groupon) will integrate local deals with the check in options. The fact that Google was slow to game with this feature – Foursquare bolstered their deal function earlier this year – reinforces the reality that Google is playing a bit of a catch up game in the social space.
Maybe Google should add some coupon type functions to the web location as well…you search for the latest Adidas Predator boots for your weekend soccer team, Google brings you to a few vendors…give the user a discount for “checking in” on those web sites. Play to your strength of search both for physical locations as well as web locations.
Ah I guess my prediction of the demise of 4Square was slightly premature…based on a recent graphic from Silicon Alley Insider, 4Square is doing just fine thank you very much.
Granted 4Square is still very far behind when it comes to users – under 8million – compared to the likes of Twitter (190 million) or Facebook (over 500 million). However, the ability of 4Square to weather the “places” storm and actually grow at a rapid pace bodes well for the NYC based firm. They recently announced adding more Groupon type features – allowing for their merchants to offer more deals to users as well as promote and drive traffic through group coupons…like Groupon.
This could prove to be a very interesting space as Groupon and 4Square get ready to battle for the localized social media. I am sure that the likes of Google and Facebook will be watching this intently, could 4Square be an acquisition alternative to Groupon for Google? We shall see…for now just remember to check in for those deals!
No surprise but Facebook has jumped on the location based social networking functions with – Places. Clearly they are going after Foursquare and Gowalla, I realize I was being master of the obvious with that statement. While I am still debating how we can best leverage these services – from a business and marketing angle – one cannot ignore when the social media giant Facebook jumps on the bandwagon. For Facebook, it provides another source of data on their users, a potential gold mine they can leverage to sell to advertisers and marketers. It will be interesting to see how well Places works for Facebook.
A good point by Jonathan Yarmis:
Something to watch, for me I already went into my FB profile to check I had the proper security settings. Just saying!