What the World Cup teaches us about wearable IoT

The World Cup in Brazil came to an end over a week ago…I am still going through World Cup withdrawal! For a recap on the tournament click here to read my thoughts. But the World Cup winners can teach us about the future of the Internet of Things when it comes to wearables. There is a wonderful article about how the German national team adopted some cutting edge training methods…enabled in large part by wearable technologies. The German fitness coach was able to create and adapt focused training sessions for each of the players. This ensured each player train to their optimal level. Was this an option before IoT? Of course. But with the precision of data being gathered by each player makes the task much easier to craft. The rise of wearables in sports is not a new phenomenon, I have see companies like Adidas advertise their boots with sensors for a few years already. They are even offering a ball that has sensors, allowing coaches to study the power, direct

Adidas soccer boots with connectivity

Adidas soccer boots with connectivity

and swerve players’ kicks produce.

The story of German soccer players being monitored and having their training programs closely modified and measured might appear something only professional athletes can enjoy. On the contrary it is an example of what is accessible to an ever growing number of consumers. Companies like Garmin and Fitbit are already putting sophisticated wearables for a large swath of consumers. My cousin who is an aspiring triathlete uses his Garmin and their software to constant monitor his workouts, results, targets and efficiency. Recent ads by Apple highlight the iPhone 5s and the ability to tie into some wearables that monitor your workouts. Wearables for the consumer is mimicking how we leverage the same concept for our supply chains – monitoring and adjusting actions, with targeted goals in mind. Just like we are able to monitor in real time the movement and levels of our inventory, and adjust where need be, we can now do the same with our personal efforts and inventory of energy levels.

The success of the German national team demonstrates what the power of such precise data can do for the individual athlete as well as the overall team. We have seen these types of results from IoT when it comes to our supply chains as well. But just like the example of the German team – it still takes the mind and creativity of a human coach to take full advantage of this information.


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Filed under Current Events, IOT

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