Earlier today Facebook announced a massive acquisition of mobile instant messaging platform Whatsapp. The deal will be for $16billion, of which $4billion will be in cash and the remainder in equity. Regardless of how you structure it, that is a lot of money, wonder how many bitcoins that could have purchased.
From what I have been able to read, most agree, as do I, that Facebook needed to get a stronger footprint in the world of mobile communications. Yes Facebook remains one of the most used mobile apps and the growth continues on the upwards trend. Within that segment, the non – “US & Canada” are showing continued growth, while US & Canada remain steady.
Facebook has tried to get a foothold on the world of IM/SMS type communications on mobile devices. Anyone who is a regular Facebook user knows how they have been constantly pushing their mobile messenger app on users. I will admit I actually finally broke down and downloaded the app, only to delete it after a few days and went back to going through the regular Facebook to leverage the messaging function. Of course for Facebook they realize that not everyone has a Facebook account…gasp….and therefore might be accessible through Facebook messenger. Just like Apple knows that not everyone is on iOS…gasp…and cannot all use iMessenger the same way. For this reason 3rd party messaging platforms like Whatsapp, Viber, Snapchat or old school ones such as AIM and Yahoo! try to be device agnostic and focus just on being communications platforms. Not some uber social media community. Of course the growth shown by Whatsapp doesn’t hurt their attractiveness either!
So it makes perfect sense for Facebook to find in Whatsapp their potential asset in the mobile messenger world. Much like Instagram provided them with their photo-sharing platform. While Facebook has these functions in their existing platform, they just aren’t very good at differentiating them, as they are just drowned out in the overall Facebook environment. Buying Whatsapp gives Facebook a strong asset in the mobile messaging space. It gives them an asset that has done well outside the United States, an area where Facebook mobile enjoys continued upward movement – could be very complimentary in that aspect. Does it admit failure in decoupling Facebook Messenger as a stand alone? Sure. But Facebook doesn’t seem to be afraid to go out and throw around their vast cash resources to shore up a need when their own efforts fall short. Hey, if you have the cash and financial heft, use it!
Of course one has to hope that Facebook treats Whatsapp like it did Instagram, allows it to function independently. If they do so, I think that Whatsapp will continue to grow its user base and messaging position.
Wonder if Snapchat is kicking themselves today…I guess Facebook wasn’t really after the ability to send “mission impossible” type messages but just wanted a messaging platform.