So the new Blackberry 10 will soon jump into the smart phone battle ground. And it … surprisingly …. shockingly …. looks like an iPhone!!!
I have been on RIM’s case for a while now and this only reinforces my questioning of what is the future for the once mighty smart phone player. RIM needed to do something different, go in a radically different direction. Look at what Samsung is doing – they have a phone that is the size of a Kindle! But it is different. As well as having other phones that are bigger than an iPhone. Even Microsoft has a phone that has very different look to it because of Windows.
This new Blackberry…looks like a wanna be iPhone. Now the operating system might new and “better”…but does that really matter? I say no. If you cannot get app developers to create apps for your phone than what does the OS matter? RIM needed to do something very different to try and change the trajectory they are on, unfortunately it appears that his new device will only ensure they stay on the course they have been on for a while now – the road to nowhere.