This is not a post about the actual phone, still have not seen or read any of the details. But this is a post about the amount of buzz the announcement of a device has created. I have been following twitter, facebook and the blogosphere this afternoon to see who or where I will get the first glimpse and insight into the new phone. Amazing.
To think that the unveiling of a new consumer product…something that is to be purchased. A device that is to help us be productive, stay connected, entertain ourselves and a whole host of other activities…but it is not solving world hunger or bringing peace to the middle east. Was there this much excitement when the color television came out, or the microwave, or penicillin? The answer is no. But not for the reasons these other product introductions were not important. I think one of the main reasons for this buzz is the ease of which we have access, instant access to what is happening.
As I mentioned, Twitter, Facebook, Linkedin, blogs and the internet as a whole is a massive conduit for instant information. It will become a race to who can snap a picture (on their iPhone 4) fast enough to then send it to Twitter with the appropriate hash tag faster than the person sitting next to them. No longer is it about Apple PR putting together a nice kit post announcement and sending it out. By then the news will already have been digested and analyzed. We live in interesting times to say the least. Now I need to get back and watch my Twitter feed and Facebook to make sure I get the first glimpse of the new iPhone!
Just think of the buzz that would have happened if we had social media when man landed on the moon or when the wheel was invented!