A good article about what Yahoo! could do with a new cash infusion – granted this is not the vast sums of cash Apple has that we have been spending. But we are still looking at $4billion of cash that Yahoo will get once they sell their shares in Chinese internet firm Alibaba. Business Insider has a great shopping list for Yahoo, click here for article. So here is an acquisition not on the list, and one that I suggested Apple should acquire – Barnes and Nobles.
Why? Again, similar to the reasoning behind Apple getting their hands on it, the Nook. But this is even more juicy for Yahoo that has zero device in the market unlike Apple, Microsoft and Google. This would also thrust Yahoo into a position of importance when it comes to eBooks and content. Yahoo would also have a new eCommerce/distribution network. Granted this might add complexity that they do not want, but I think for the upside it is worth the venture.
Another target – RIM. With the news coming out of Canada being very negative these days about the future of the Blackberry maker being in serious question. This would give Yahoo a footprint in the mobile space, and could be an interesting partnership with some of Yahoo’s assets like – Yahoo finance – tie this into a device that remains the most business centric platform and you have a fighting chance. The marriage would also grow the messenger features both companies have to offer. Granted the valuation of RIM, might stretch Yahoo’s ability to acquire. But it might a gamble worth making.
Yahoo should not look to chase Google on video with a Vimeo acquisition, nor try to tangle too much on the search side – look at what Bing has done for Microsoft…not much. I do think that such assets as Yelp and Foursquare would help on the local search front as well as mobile.
However to really make themselves relevant again, Yahoo must make a push in the mobile/device space. Get themselves into that arena, they are already behind but it remains a space.
Shopping with others’ money is fun, even if it is only $4billion!