Chick-fil-a: talk about flash demand!

Much has been said and written about the furor over what is happening with Chick-fil-a, I will not get into the politics of it in this post, for that click here. But what is of interest, is the impact this has had on the Chick-fil-a supply chain.

Talk about flash demand!!

From all reports, Chick-fil-a had a record day of sales yesterday. Great for business. But what about the supply chain? When it comes to the food distribution there are a number of elements you need to take into consideration – handling and safety of the product is vital.

Unlike shipping flip flops to Old Navy, you are moving around perishable items. And from someone who has suffered from poorly prepared chicken, I can tell you that not preparing poultry properly is not good for your health! It would be interesting to get some insight into how Chick-fil-a was able to handle the demand spike through their supply chain. Did they anticipate such a spike in demand? How did the actual demand compare to what they predicted? How did they optimize their distribution capacity?

The other lesson this shows is that demand can really come from the most unexpected sources. As a business the chain enjoyed a huge spike in demand…based on a political statement! This shows that supply chains need to be hyper sensitive to demand and especially the demand that comes like a bolt from the blue.

How soon before we hear other fast food chains making politically charged comments???


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Filed under Current Events, Demand Shaping, Supply Chain

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