Okay I used another headline for inspiration on my title – Twitter Gives LinkedIn The Bird (LNKD). An interesting decision by Twitter. The basics are that you cannot use Twitter to push content to LinkedIn and populate the “share an update” part of your LinkedIn account. The reverse will continue to be feasible – if you post on LinkedIn you can push that to Twitter. Clearly Twitter wants to be the platform and the vehicle for content creation, it does not want to share that content repository.
Rumors are that both companies could not agree on an advertising deal or that Tweeter got spooked at the password hacking that struck LinkedIn. Whatever the reason, I think this is a gamble for Twitter. The relationship between Twitter and LinkedIn gave it a position of strength vis a vis other social platforms…namely Facebook. The “Whats on your mind” feature on Facebook is a great vehicle to communicate with our network…people we want to be in our circle. The power of tying LinkedIn and Twitter is that via Twitter you could a larger public audience while still tying back to your professional circles. This make Twitter/LinkedIn a stronger social vehicle for businesses and professional communications.
To me this tie in gave Twitter a more grown up angle. Now that the tie has been broken, there is an opportunity for someone to fill that void. A twitter like app from LinkedIn? I understand that Twitter wants to validate its existence by hosting more content and being able to do all the wonderful data mining that allows (click here for a story about the partnership and why it made sense). But, cutting the cord with the adult in the social media room is a gamble.