I was sitting in the Philadelphia airport when, on my iPhone, I get a breaking news not from the AP about the passing of Steve Jobs. I will admit that I felt my heart sink a bit. It is not often that the passing of a business leader would illicit such a reaction. But this was not a simple CEO or founder, this was a man who willed his company to revolutionize the technology, music, movie, entertainment and retail world (I am sure I left out some). I am sure, and I have already seen, tributes and stories about the genius that was Steve Jobs. Rather than attempt at doing the same, here is my personal story about how he has impacted me directly.
I can remember my first interaction with an Apple product, it was in college when I took a class on networking (I do not mean learning to go to cocktail hours, exchanging business cards and sending thank you notes). We would have to do some work on the Apples, at the time they had what felt like a strange version of windows and files. I was not too thrilled with the experience. Then a few years later I was working as a high tech analysts and recall stating that I would NEVER purchase and Apple product, I just felt they were not as easy as every said they were, that Apple was too “cult” too entrenched with graphic designers and the fringe. Fast forward 12 years to 2010 when I finally purchased an iPhone and then the iPad. Mind you I had already purchase 2 iPods (after going through Diamond Rios and other MP3 players). I was fully entrenched with iTunes. Now in 2011 I also have a MacBook Pro. What happened??
What happened was Jobs and Apple made devices and the peripherals that made things easy for me. Need to look at my fantasy football score, grab the iPad. Want to know a good place to get breakfast at a diner in Redwood City, find an app on your iPhone. Feel like listening to some Blind Faith, go to iTunes. Need to waste some time in the airport, download a movie to your iPad. I used to be a heavy user of the Blackberry, now I am not sure what I was doing dealing with that ancient device. I always thought I would be a windows person, now when I have to use a PC and I find myself using the mouse as I would on my MacBook. I even watch my 4 year old touch my television screen when he sees a pause button so he can restart his Adventures of Thomas on the TV…why not? Makes sense to me…
I have fully invested in Apple for many of my technological activities. For that I thank Steve Jobs.
May he rest in peace.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Stanford Commencement 2005