Monthly Archives: July 2011

Apple looking at Hulu, adding to Netflix’s recent malaise

The latest its that Apple is starting to look at Hulu. Very interesting to say the least. I had suggested that Apple would look bigger than Hulu and go after Netflix. But the goal is the same. Get a streaming service to bolster the iTunes asset as well as give a kick start to Apple TV. It would appear to make sense, Hulu is looking to be acquired and skip the whole IPO dance. They offer a strong menu of streaming content for any potential buyer, however they have the same problems Netflix has run into with regards to securing the rights to content. While Disney and Fox are part owners, no guarantee they play nice once they have divested their parts of Hulu. Of course Hulu does not have the DVD in red envelope stigma. This is a minor issue, or is it? Hulu has a bit of a more “coolness” associated with their brand. That might slot in nicely with Apple. For Apple, they are flush with cash, anyone see their latest quarter? With over $7b in profits from the quarter, they could purchase Hulu…three times over.

So if this feels so right, why will it not happen? I agree with many points made in this piece – click here. I think this comes down to Apple’s absolute draconian desire to control their content dissemination. I am not sure that Apple will want to dilute iTunes, if they add Hulu to their portfolio there will invariably be some slight conflict between iTunes and Hulu. Apple knows they need to continue to bolster their streaming services, but they will stick it out with their own branded offerings, namely iTunes.

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Filed under Technology

Happy Bastille Day!

Happy Bastille Day!

Let them eat cake….

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Filed under Current Events

Twitter gets to the next level – Obama takes questions via Twitter.

The President of the United States is used to answering questions whether they be from reporters, other politicians, talking heads and the general public…but doing it via social media and Twitter is a first. For those who are still resisting the power of such tools as Twitter this should be another indication that Social Media is not a fad! After having leveraged Social Media extensively during his campaign – SMS, Facebook, Twitter – Obama is showing that he is open to leveraging and maximizing such tools as Twitter.

What is fantastic about the White House being open to Twitter questions, the fact they are unfiltered. Anyone can ask questions, with the hash tag – #AskObama – and anyone can search the same hash tag to see what the questions that are being posted. Of course there will be more questions than Obama could possibly answer, but the audience will also know instantly if Obama is dodging difficult questions. A good move towards openness.

Another benefit? Obama and his reelection team can start leveraging these new Twitter fans and detractors when they start targeting their re-election campaigns.

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Filed under Current Events, Social media