Apple’s iPad has been nothing short of a phenomenal success, but why should that surprise us after the iPod and the iPhone, the latter thrusting Apple from a zero market share to being one of the major players in the smart phone business. The iPad is expected to potentially surpass 12 million units sold in 2010 and double that in 2011. Apple’s tablet computing device has already had a drastic impact on the sale of more traditional computing platforms – laptops. None of this is too shocking.
Apple has earned the mantle of the “cool” device company, the one that has simple to use, powerful, flexible and sleek hardware devices coupled with a content distribution network – iTunes and AppStore. Put all these together and the consumer will naturally gravitate to your product when their alternative is the old Windows style offering.
What I have come to appreciate with my iPad…and I am someone who waffled on the iPad – first I wanted one, then I thought it wasn’t something I needed, eventually purchased one and now love it. But what the iPad has become is not a web surfing device, not a replacement for my laptop to do computing but a wonder entertainment device. I realize that might encompass so of what I just mentioned. The iPad has allowed, or pushed, television viewing to be an individual outlet. The television has always been a communal activity. Granted, I realize that some of us watch hours of television alone, but at its core it is for a group of people to aggregate around: watch a movie, the World Cup finals, the evening news, the season finale of Survivor or the launch of the space shuttle just to name a few activities.
What the iPad has brought is the ability to take this experience and truly allow the individual to control and enjoy it on their own. The form factor is much more personal, you sit at your desk and watch a movie, lie in bed and watch the last tv series or while in the airplane catch up on an iTunes movie from last season. The ability to truly personalize the selection and viewing of movies and television has finally been truly unleashed thanks to the iPad and other personal tablets.
While all the apps are great, and the form factor is basically a iPhone/iPod Touch on steriods, the iPad and its form factor is more adaptable to the visual nature of video. That might be its greatest app. Now if I could only get real time streaming television to my iPad….