The new Blackberry Bold 9780 is going to be available to the public later this month…some seem to believe that it could finally be the answer from RIM to the Android phones and the iPhone. The upgraded operating system, long overdue, apparently will be a quantum leap in terms of web surfing. Well that is good since the old Blackberry browsing was awful! There will be a 5 megapixel camera, I will say that I was disappointed that I did not have the same built in camera options on the iPhone 4 as I did on my Blackberry – playing with speed, black and white and white light – to name a few. The new Blackberry will also have increased on-board memory…I guess no more need to pull the battery every day to clear the cache.
Here is what is missing….applications. Okay this is not something new I realize, but what makes smart phones attractive is the ability to provide a dynamic and attractive platform for app developers. I am not sure that RIM has figured this out yet….the new version of the Bold might give RIM a boost, maybe it will challenge the iPhone…then again wasn’t the Torch suppose to do that?
RIM you need to realize it is all about the apps…and you are still third in line for developers.