In an article by Forrester in 2007 when Apply launched the iPhone and Apple TV predicted that Apple was making a play to be the central hub for the home’s entertainment and communication universe. Of course part of that prediction was the ability of Apple to leverage the Apple TV to bridge the chasm between the computer world and the television. Of course at the time I remember telling my father that the Apple TV would be more important than the iPhone….oops. My reasoning was the following:
For the past 10+ years many electronics and content companies have been waging a quiet battle to become the hub of the household. Companies like Sony and Microsoft went at it via game consoles – check out the last Playstation or XBox and realize how much horse power, memory and wifi access these have and you realize this isn’t your Atari or Coleco Vision from the 1980s.
What about the set top manufacturers? They have added extra memory and wireless access. Even the televisions have become more than simple projectors of images. Companies like Panasonic, Samsung and LG have added on board memory, access to social media sites, access to the web just to name some added functionality. All these players have recognized that while we spend more time on line than watching TV, the television remains the center for the ultimate home entertainment experience. Watching a movie or a tv show on our laptops is great….except when we have a 52 inch LCD High Definition television with surround sound sitting in the room downstairs.
With Apple TV I saw the perfect in for Apple to get their logo and their presence where it is not today – at the television. Couple this with their content management system – iTunes and you have a way to link your computer and your high end television. Now with the rise of the iPhone and iPad you have devices that could very easily communicate, via Apple TV, with your television. Could you envision being able to schedule your recordings via your iPhone or iPad when you are not at home, or pull content from your Apple TV back to your iPad to watch on the bus? How about sending pictures and video that you took from your iPhone right to your television. Or maybe you could do a video conference via your iPhone that is tied to your Apple TV and television. This news of Tivo and Apple TV seems to revive this possibility. Hey maybe Apple should also go out and purchase NetFlix and create an entertainment powerhouse!
Maybe I was somewhat right…just a few years too late!