In an article by Forrester in 2007 when Apply launched the iPhone and Apple TV predicted that Apple was making a play to be the central hub for the home’s entertainment and communication universe. Of course part of that prediction was the ability of Apple to leverage the Apple TV to bridge the chasm between the computer world and the television. Of course at the time I remember telling my father that the Apple TV would be more important than the iPhone….oops. My reasoning was the following:
For the past 10+ years many electronics and content companies have been waging a quiet battle to become the hub of the household. Companies like Sony and Microsoft went at it via game consoles – check out the last Playstation or XBox and realize how much horse power, memory and wifi access these have and you realize this isn’t your Atari or Coleco Vision from the 1980s.
What about the set top manufacturers? They have added extra memory and wireless access. Even the televisions have become more than simple projectors of images. Companies like Panasonic, Samsung and LG have added on board memory, access to social media sites, access to the web just to name some added functionality. All these players have recognized that while we spend more time on line than watching TV, the television remains the center for the ultimate home entertainment experience. Watching a movie or a tv show on our laptops is great….except when we have a 52 inch LCD High Definition television with surround sound sitting in the room downstairs.
With Apple TV I saw the perfect in for Apple to get their logo and their presence where it is not today – at the television. Couple this with their content management system – iTunes and you have a way to link your computer and your high end television. Now with the rise of the iPhone and iPad you have devices that could very easily communicate, via Apple TV, with your television. Could you envision being able to schedule your recordings via your iPhone or iPad when you are not at home, or pull content from your Apple TV back to your iPad to watch on the bus? How about sending pictures and video that you took from your iPhone right to your television. Or maybe you could do a video conference via your iPhone that is tied to your Apple TV and television. This news of Tivo and Apple TV seems to revive this possibility. Hey maybe Apple should also go out and purchase NetFlix and create an entertainment powerhouse!
Maybe I was somewhat right…just a few years too late!
Happy 14th of July!
When you mention HR (human resources) you rarely think about marketing. Human Resources role revolves around attracting, retaining and overseeing a companies’ labor force. For job seekers they are usually seen as a gate keeper – a hurdle that needs to be overcome to get to the real decision makers that will determine whether or not you will be hired let alone interviewed. Once hired by a company, HR is seen as the department that tells me about my vacation policy, how many personal days I can get and if I need to find talent or get rid of under-performers are the resource you turn to. Human resources is definitely seen as the “A” in SG&A. So why should we worry if our HR department is marketing savvy?
- Your HR department is the first point of contact for your future leaders. Look around your office, how many of the employees that are on your payroll have not gone through an interview process with HR? Most likely the majority of employees first real point of contact was with someone within the Human Resources department – and they also spent time with this department when accepting a position. Those that did not get a job were most likely told by human resources.
- The way your HR department handles prospects is indicative of how your company operates. If your HR department is not responsive to candidate demands or worse just ignores candidates who have not been selected, how does this reflect on your organization? If your corporation treats potential employees poorly during the process how will they be treated once within your 4 walls.
- HR communicates with potential future customers. Those who are candidates today might become customers tomorrow. Clearly if someone is interviewing for a role within your company they most likely want to be in that industry or are already in the same industry. This means those candidates could find themselves in positions to be your client…
Human resource departments have often times been regarded as important to recruit and retain human assets. However, rarely is the notion that Human Resources are the front line for marketing efforts and have a direct impact on how your business’ brand is viewed by the outside world. Take Ernst&Young and their efforts to leverage social media to reach out to prospective employees. They give their future employees a view into what Ernst& Young is all about from the current employees. Not only does this give future employees a great resource, but it portrays an image of openness and a human side that makes the firm’s image a angle it otherwise does not have.
Corporate leaders should take a look at their HR groups and ensure that the interactions with future employees and clients portrays the company in the right light.